Email Template: WOW customers with a stunning email

68% of small business owners cite email marketing as their best performing advertising channel. A well designed Email Template can work wonders and boost conversions, but there are a few pitfalls for those not familiar with the HTML.

5 ways to unlock your creative genius.

- Access the whopping selection of layouts and templates we prepared for you.

- Effortlessly scale, crop and resize images for your email promo.

- Freely design & add “call to action” buttons that encourage people to buy from you.

- Insert text & image blocks in any section of your email.

- Check if your template displays correctly in 25+ email clients thanks to Inbox Preview.

Read this before you start.

It may sound surprising, but people spend only 2-5 seconds to scan your Email Template and decide if they want to continue reading. Here’re a few tips to grab their attention & make them click-thru to your website:

- Be brief: Your email is not a website, and the aim is to make people click-thru.

- Be specific: Display only the best offers to grab people’s attention.

- Be selling: Tell people what to do with calls to action (“buy”, “register”).

- Be human: Write a line or two for every image to balance the sales graphics.

Email Template: WOW customers with a stunning email

Auto Response: Foster relationships to sell more than once

A great advantage of Auto Response and email marketing in general is that they help build repeat sales. Once you capture your subscriber’s email address, you can use Autoresponders 2.0 and drip campaigns to nurture the lead and close sales, time after time. The key to repeat sales is buidling a relationship with your customer, which is based on trust, mutual respect and constant communication.

Use Autoresponders 2.0 for repeat sales

To craft a successful autoresponder cycle, prepare content that will help your subscribers in achieving their aims. You can send a course on becoming a professional writer, learning Spanish or weight loss tactics. Just make sure your product stays on top of their mind whenever they are ready to order again.

Remember about the “content rule”: send max. 60% sales content and at least 40% useful, educational content!

Use a consistent FROM: name & address

If you aim at building long relationship with your subscribers, you have to mark your presence in their inboxes. A friendly, consistent FROM name & address (e.g. “Casper from Auto Response”) can be etched in people’s memory and shouldn’t be changed. Always include your company name in the FROM field, so the recipients recognize you and add it to their address books.

Remember that a FROM field and a subject line are two elements that decide if your email is opened or not!

Always deliver on promises

Acquiring someone’s email address is like starting a relationship. The sender promises certain conditions of the communication (frequency, content, etc.) and has to deliver on his word. Breaking the word by not respecting the permission, increasing number of emails to squeeze out more sales in the short run usually has negative results in the long-term.

Remember that sharing your list with other senders will result in a huge churn and people resigning from your emails!

Auto Response: Foster relationships to sell more than once

How to build a list of responsive subscribers?

Over one third of small business owners quote email as their most successful advertising channel. It’s because email marketing is all about permission. Sending promo offers to people that opted-in to receive them is way more effective than any form of “push” advertising (display ads, TV commercials, etc.). That’s why we decided to begin our Academy with tips on growing your responsive subscribers list.

Ask for permission

If you are fresh to email marketing, here’s the first thing you need to remember: permission based email. It’s an email sent to those that signed up to receive it from a specific company or an individual. It’s a mandatory requirement for every successful email marketing campaign.

Install a web form

Looking forward to build a list? Install a web form on your website, blog or a Facebook page to get responsive subscribers.

Go the extra mile

Once you master the basics, make sure you go the extra mile to grow the responsive subscribers list faster than your competitors. Collect customers data at trade shows, points of sale, social media pages and blogs. Subscribe our form to get “21WaysToBuildYourList1″ ebook.

How to build a list of responsive subscribers?

Use your email campaign results to make everything better

Email marketing is one the best methods to advertise online. Every dollar you invest into an email campaign can generate forty dollar return according to a DMA study (2011).

You can track every open, click or a sale that resulted from your newsletters. It’s a great way to know your customers better and optimize your next campaigns. Today, we’ll talk about interpreting and comparing email metrics.

Email campaign results: positive feedback metrics.

- OPEN RATE. It’s the number of emails that were opened vs. the volume of emails that were delivered. The average open ratio is about 15-16%, but you can always add extra 5-6% to your results (opens are registered only when subscriber clicks on the “Display images” link).

- CLICK-THRU RATE. It’s the number of clicks on the links vs. the amount of emails that were delivered. Contrary to open ratio, this metric is 100% accurate. The average CTR is around 4%.

- CONVERSION RATE. It is the final action you want the subscribers to take: clicks on the “Buy now!” button, number of times your ebook was downloaded, etc. It varies for every sender, depending on the aim of their emails.

Email campaign results: alerting feedback metrics.

- SPAM COMPLAINTS. It’s the number of people that click on the “This is spam” button vs. the amount of emails you sent. It shouldn’t exceed 0.1 – 0.2%. If higher, your newsletters might stop hitting the inbox and get blocked by providers such as Yahoo! or Gmail.

- BOUNCES. It’s the number of undelivered emails vs. the amount of emails you sent. Keep an eye on the bounces generated by addresses that do not exist. The ratio for such bounces shouldn’t exceed 5%.

- UNSUBSCRIBES. It’s the number of people that click on the resignation link vs. the amount of emails you sent. The industry average is 2% opt out ratio per a newsletter. List churn is a natural thing and although it’s not a positive experience, it’s better to let people resign this way than make them mark your emails as spam.

Use your email campaign results to make everything better

Designing a perfect call to action for your email campaign

Today, TinySource will talk about the call to action. It’s a vital element of every newsletter and it’s responsible for driving most of the sales and clicks. Using a call to action in an email is like telling someone what you expect them to do: register, purchase or book a ticket. If your copy is missing this part, your click-thru rate and sales will suffer.

5 ways to unlock your creative genius.

Every sender should work out their own CTA, that resonates best with their subscribers. Still, there are some universal rules to follow when creating a call to action. Make sure that you always make it:

- short and concise as possible

- concrete and specific (e.g. “register here” instead of “click here”)

- persuasive (always expressed by a command verb like “sign up”, “join”)

- coherent in the entire email promo (using many CTAs distracts subscribers)

- designed in a contrasting color, so it stands out against the background

Text vs image

A call to action can be expressed either by text (hyperlinked to a certain website) or an image (a button linking to website). The choice depends on your customers preferences.

Text CTA example:

Image-based CTA example:

 

Designing a perfect call to action for your email campaign

WP Pattern Interrupt Over all Review

WP Pattern Interrupt Overview

• Product name: WP Pattern Interrupt


• Author: Dan Lew


• Launch Day: 2013-06-28


• Launch Time: 9:00 EDT


• Price: $17 0r $27


• Type of Product: Convertion Rate, Lead Generation, WP Plugin

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Conclusion

In my WP Pattern Interrupt review conclusion, There are tons of WordPress plugins that drive traffic but nothing like this! With WP Pattern Interrupt, the only limitation if any is your imagination. This cool Interrupting plugin is very unique and easy to install. Once your visitors go onto your site, you can lead them to any site you want to bring them through the non intrusive pop up ad.

WP Pattern Interrupt Over all Review

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Thanks for visit my WP Pattern Interrupt. Hope you could find useful information here. Wish you all the best. Cheers!

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