A great advantage of Auto Response and email marketing in general is that they help build repeat sales. Once you capture your subscriber’s email address, you can use Autoresponders 2.0 and drip campaigns to nurture the lead and close sales, time after time. The key to repeat sales is buidling a relationship with your customer, which is based on trust, mutual respect and constant communication.
Use Autoresponders 2.0 for repeat sales
To craft a successful autoresponder cycle, prepare content that will help your subscribers in achieving their aims. You can send a course on becoming a professional writer, learning Spanish or weight loss tactics. Just make sure your product stays on top of their mind whenever they are ready to order again.
Remember about the “content rule”: send max. 60% sales content and at least 40% useful, educational content!
Use a consistent FROM: name & address
If you aim at building long relationship with your subscribers, you have to mark your presence in their inboxes. A friendly, consistent FROM name & address (e.g. “Casper from Auto Response”) can be etched in people’s memory and shouldn’t be changed. Always include your company name in the FROM field, so the recipients recognize you and add it to their address books.
Remember that a FROM field and a subject line are two elements that decide if your email is opened or not!
Always deliver on promises
Acquiring someone’s email address is like starting a relationship. The sender promises certain conditions of the communication (frequency, content, etc.) and has to deliver on his word. Breaking the word by not respecting the permission, increasing number of emails to squeeze out more sales in the short run usually has negative results in the long-term.
Remember that sharing your list with other senders will result in a huge churn and people resigning from your emails!
Auto Response: Foster relationships to sell more than once
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