Today, TinySource will talk about the call to action. It’s a vital element of every newsletter and it’s responsible for driving most of the sales and clicks. Using a call to action in an email is like telling someone what you expect them to do: register, purchase or book a ticket. If your copy is missing this part, your click-thru rate and sales will suffer.
5 ways to unlock your creative genius.
Every sender should work out their own CTA, that resonates best with their subscribers. Still, there are some universal rules to follow when creating a call to action. Make sure that you always make it:
- short and concise as possible
- concrete and specific (e.g. “register here” instead of “click here”)
- persuasive (always expressed by a command verb like “sign up”, “join”)
- coherent in the entire email promo (using many CTAs distracts subscribers)
- designed in a contrasting color, so it stands out against the background
Text vs image
A call to action can be expressed either by text (hyperlinked to a certain website) or an image (a button linking to website). The choice depends on your customers preferences.
Text CTA example:
Image-based CTA example:
Designing a perfect call to action for your email campaign
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